Identity – Designer Collection

Fragrance Redefined for the Modern Man

Identity is a bold expression of individuality, crafted for those who dare to define their own path. The Identity collection embodies the essence of modern masculinity and versatility, offering a range of fragrances that cater to every mood and moment. From the fresh, adventurous spirit of Ocean Bleu to the unapologetic allure of Dark, the confident energy of Gameplan, and the endless possibilities of Now—Identity is more than a fragrance; it’s a statement.

Unleash your potential and discover your signature scent with Identity.

Embrace the Call of the Ocean

Dive into the exhilarating freshness of Identity Ocean Bleu—a fragrance that transports you to the ocean’s edge, where adventure and mystery await. The journey begins with vibrant top notes of nectarine, ozonic accords, and pimento, evoking the crisp, invigorating sea breeze. At its heart, the bold spice of red ginger adds an oriental allure, while the base unfolds with the earthy depth of iridescent ebony and deep forest moss, capturing the enigmatic beauty of the deep.

For the fearless explorer, Identity Ocean Bleu is a scent that embodies boundless adventure and unshakable confidence.

Available In…

Cologne Body Spray

Eau de Toilette Spray

The Scent of Success

Identity Gameplan is the ultimate fragrance for men who thrive on precision and purpose. Inspired by the dynamic and resilient spirit of South Africa, this range combines bold, invigorating scents with a fresh, modern appeal. Infused with clean, crisp notes and a subtle masculine depth, Identity Gameplan offers a fragrance that keeps you confident and refreshed throughout the day.

Crafted with a light yet enduring aroma, these cologne body sprays are perfect for the man who values simplicity without compromising on style. Whether conquering challenges or celebrating victories, Identity Gameplan ensures you always stay ahead.

Cologne Body Spray

Unapologetically Seductive

Identity Dark is a modern fragrance with a timeless allure, crafted to ignite passion and intrigue. Unapologetically seductive, it begins with the bold spice of nutmeg and pepper, setting the stage for a mysterious and captivating journey. At its heart, dark rose petals intertwine with the richness of saffron, creating a sensual and unforgettable depth. The base unveils a robust blend of patchouli and earthy oak moss, wrapped in a subtle touch of vanilla for an irresistible finish.

For those who dare to embrace their enigmatic side, Identity Dark is a fragrance that commands attention and leaves a lasting impression.

Available In…

Cologne Body Spray

Eau de Parfum Spray

Seize the Moment

Experience an instant awakening with Identity Now, a fragrance that captures the energy and allure of the present moment. Fresh citrus notes of green lemon and bergamot intertwine with the delicate elegance of rose to create a vibrant introduction. The heart reveals a bold masculine core, blending patchouli, teakwood, and tabac for a rich, grounding appeal. Finally, a seductive fusion of vanilla and musk lingers, inviting endless possibilities with every wear.

Bold, refined, and irresistibly captivating, Identity Now is the scent for those who seize the moment and make it their own.